WIG Pleasure — Saudi Wig E-commerce Store

The challenge

WIG Pleasure targets Saudi customers looking for premium natural wigs, but the market is full of visually weak stores that don't communicate luxury. The challenge: a store that reads as editorial, not as "a product page".

The solution

  • Soft pink identity with a feminine logo built from Arabic letterforms
  • Category-led navigation by length and type (HD, boy-cut, natural-scalp)
  • Big-image product cards with SAR pricing and a "new" badge
  • Mobile-first experience since 87% of traffic is on phones

The numbers

  • Add-to-cart +74%
  • Average order value +32%
  • Bounce rate: 64% → 38%
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Project overview

A premium wig e-commerce experience — soft pink palette, editorial photography, and a category-led shopping flow.

Services provided

  • Brand identity
  • E-commerce UI design
  • Mobile app concept

Technologies

  • Figma
  • Salla
  • Tailwind

How Tarawud delivered

We designed and built this project with a focus on high performance and an Arabic-first user experience suited to the Saudi and wider Arab market, on a scalable, search-ready technical foundation.

Related

Explore our services, our work, or contact Tarawud.

About Tarawud

Tarawud is a Saudi digital agency helping businesses grow online, aligned with Vision 2030.

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Why Tarawud in Riyadh?

At Tarawud we believe digital success in the Saudi market starts with understanding the local customer, their language and their buying behaviour. We deliver "WIG Pleasure — Saudi Wig E-commerce Store" with an Arabic-first design approach, high performance and search-readiness from day one. We rely on Brand identity, E-commerce UI design, Mobile app concept, Figma, Salla to build reliable, scalable solutions that keep pace with your growth. We measure results continuously and improve based on real data rather than guesswork, providing a bilingual experience that serves your audience in Riyadh and across the Kingdom. Our goal is to turn your digital investment into measurable growth in traffic, customers and revenue, aligned with Saudi Vision 2030.

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