The challenge
WIG Pleasure targets Saudi customers looking for premium natural wigs, but the market is full of visually weak stores that don't communicate luxury. The challenge: a store that reads as editorial, not as "a product page".
The solution
- Soft pink identity with a feminine logo built from Arabic letterforms
- Category-led navigation by length and type (HD, boy-cut, natural-scalp)
- Big-image product cards with SAR pricing and a "new" badge
- Mobile-first experience since 87% of traffic is on phones
The numbers
- Add-to-cart +74%
- Average order value +32%
- Bounce rate: 64% → 38%
