Safa Electronics — Specialist E-commerce Store
The challenge
Safa Electronics operates in a niche (educational electronics, Arduino, sensors, measurement tools) in Saudi Arabia. Their Salla store was running a default theme that didn't carry their expertise, and search was painfully slow on a 5,000+ SKU catalog.
The solution
- Custom Salla theme with modern e-commerce patterns (sticky header, slide-out cart, product quick-view)
- Algolia search with instant results + faceted filters (category, price, brand)
- Catalog migration from Excel to Salla via an automated script
- mada Pay + STC Pay as primary payment rails
The numbers
- Search latency: 6.2s → 80 ms
- Conversion rate: 1.4% → 4.3%
- Average order value +22% thanks to smart cross-sell
Project overview
A specialist electronics + Arduino store — a full Salla theme overhaul with instant search.
Services provided
- E-commerce setup
- Theme development
- Search optimisation
- Catalog migration
Technologies
- Salla
- Custom theme
- Tailwind
- Algolia search
- mada Pay
How Tarawud delivered
We designed and built this project with a focus on high performance and an Arabic-first user experience suited to the Saudi and wider Arab market, on a scalable, search-ready technical foundation.
Related
Explore our services, our work, or contact Tarawud.
About Tarawud
Tarawud is a Saudi digital agency helping businesses grow online, aligned with Vision 2030.
<!--tarawud-seo-end--> <!--seo-topup-start-->Why Tarawud in Madinah?
At Tarawud we believe digital success in the Saudi market starts with understanding the local customer, their language and their buying behaviour. We deliver "Safa Electronics — Specialist E-commerce Store" with an Arabic-first design approach, high performance and search-readiness from day one. We rely on E-commerce setup, Theme development, Search optimisation, Catalog migration, Salla to build reliable, scalable solutions that keep pace with your growth. We measure results continuously and improve based on real data rather than guesswork, providing a bilingual experience that serves your audience in Madinah and across the Kingdom. Our goal is to turn your digital investment into measurable growth in traffic, customers and revenue, aligned with Saudi Vision 2030.
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