The challenge
Safa Electronics operates in a niche (educational electronics, Arduino, sensors, measurement tools) in Saudi Arabia. Their Salla store was running a default theme that didn't carry their expertise, and search was painfully slow on a 5,000+ SKU catalog.
The solution
- Custom Salla theme with modern e-commerce patterns (sticky header, slide-out cart, product quick-view)
- Algolia search with instant results + faceted filters (category, price, brand)
- Catalog migration from Excel to Salla via an automated script
- mada Pay + STC Pay as primary payment rails
The numbers
- Search latency: 6.2s → 80 ms
- Conversion rate: 1.4% → 4.3%
- Average order value +22% thanks to smart cross-sell
