Riddle — Women's Fashion Online Store
The challenge
Riddle sells elegant women's fashion — dresses, abayas and occasion wear — to a customer who shops with her eyes first. A fashion store lives or dies on how the pieces feel on screen, how easily a shopper can filter by size and colour, and how confident she feels at checkout. Riddle needed a store that read as premium from the first scroll, made plus sizes a first-class part of the catalogue rather than an afterthought, and worked beautifully in Arabic for the Kuwaiti and Gulf shopper.
The solution
We built a refined, image-led storefront around a cream-and-gold palette that lets the garments lead. Large, consistent product photography sits inside a calm layout, while a precise filter system — size, colour swatches and price — helps a shopper narrow a wide catalogue to exactly her fit in seconds. Dedicated rails for New Collection, Best Sellers, Sale and Plus Sizes give every shopper a clear entry point, and an Arabic-first, fully bilingual interface keeps the experience native for the local customer. Wishlist and a streamlined cart reduce the distance between "I love this" and "it's mine".
The numbers
- LCP 1.2s on 4G
- Lighthouse 95 Performance, 100 Accessibility
- 11.2% visitor → order conversion in the first two months
- Size & colour filtering across the full catalogue, plus sizes included
Project overview
A bilingual fashion e-commerce store for a Kuwaiti women's wear brand, designed around premium visual presentation and precise size/colour filtering.
Services provided
- UX research
- Brand identity
- E-commerce development
- Catalogue & content structure
Technologies
- Next.js 15
- React
- Tailwind v4
- Headless commerce API
- Wishlist & filtering system
How Tarawud delivered
We designed and built this store with a focus on premium visual presentation, fast load times, and an Arabic-first user experience suited to the Kuwaiti and wider Gulf fashion shopper, on a scalable, search-ready foundation.
Related
Explore our services, our work, or contact Tarawud.
About Tarawud
Tarawud is a Gulf digital agency helping businesses grow online, aligned with Vision 2030.
<!--tarawud-seo-end--> <!--seo-topup-start-->Why Tarawud in Kuwait?
At Tarawud we believe digital success in the Gulf fashion market starts with understanding the local customer, her language and her buying behaviour. We deliver "Riddle — Women's Fashion Online Store" with an Arabic-first design approach, premium visual presentation and search-readiness from day one. We rely on UX research, brand identity, e-commerce development, catalogue structure and Next.js 15 to build reliable, scalable solutions that keep pace with your growth. We measure results continuously and improve based on real data rather than guesswork, providing a bilingual experience that serves your audience in Kuwait City and across the Gulf. Our goal is to turn your digital investment into measurable growth in traffic, customers and revenue.
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