ProDamac — General Trading Online Store
The challenge
ProDamac General Trading Company carries a broad catalogue — lighting, electrical, HVAC and cooling, detection devices, tools, smart home and motors — across very different buyer types: contractors sourcing for large projects and households buying a single fixture. They needed an online store that could present thousands of SKUs without feeling cluttered, work flawlessly in Arabic and English, and turn a browsing visitor into a completed order or a WhatsApp enquiry in as few steps as possible.
The solution
We built a clean, category-first storefront that lets a contractor and a homeowner each find what they need fast. Mega-menus organise the full catalogue by trade, "Recently arrived" and curated rails surface new stock, and a streamlined checkout collects only what's necessary to place an order. A strong red-and-dark brand register signals reliability for project buyers, while clear pricing in Kuwaiti Dinar and an Arabic-first layout keep the local customer at the centre. Every product card is built for scanning — code, price and a one-tap path to cart or enquiry.
The numbers
- LCP 1.3s on 4G
- Lighthouse 94 Performance, 100 Accessibility
- 9.8% visitor → order/enquiry conversion in the first two months
- 1,000+ SKUs catalogued across eight product categories
Project overview
A bilingual e-commerce store for a Kuwaiti general trading company, built to handle a deep multi-category catalogue and serve both project buyers and retail customers.
Services provided
- UX research
- Brand identity
- E-commerce development
- Catalogue & content structure
Technologies
- Next.js 15
- React
- Tailwind v4
- Headless commerce API
- WhatsApp conversion flow
How Tarawud delivered
We designed and built this store with a focus on fast load times, an Arabic-first user experience suited to the Kuwaiti and wider Gulf market, and a scalable catalogue architecture that keeps thousands of products organised and search-ready.
Related
Explore our services, our work, or contact Tarawud.
About Tarawud
Tarawud is a Gulf digital agency helping businesses grow online, aligned with Vision 2030.
<!--tarawud-seo-end--> <!--seo-topup-start-->Why Tarawud in Kuwait?
At Tarawud we believe digital success in the Gulf market starts with understanding the local customer, their language and their buying behaviour. We deliver "ProDamac — General Trading Online Store" with an Arabic-first design approach, fast performance and search-readiness from day one. We rely on UX research, brand identity, e-commerce development, catalogue structure and Next.js 15 to build reliable, scalable solutions that keep pace with your growth. We measure results continuously and improve based on real data rather than guesswork, providing a bilingual experience that serves your audience in Kuwait City and across the Gulf. Our goal is to turn your digital investment into measurable growth in traffic, customers and revenue.
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