Orange — Eco-friendly Shoe Marketplace
The challenge
Orange wanted to position around waterproof, fully eco-friendly shoes — but existing eco-stores were either dull ("green = boring") or overpriced. The opportunity: a youthful, lively brand with commercial rhythm.
The solution
- All-orange palette + a logo with a horseman silhouette (speed + strength)
- Category grid (sport, flat, sandal, men's, …)
- Aligned web + mobile experience — an orange-themed app mirrors the catalog
- Better search with EGP pricing visible on every card
The numbers
- Mobile session length +212%
- First-week conversion: 3.8% (market ~1.6%)
- App downloads: 400+ daily
Project overview
An eco-friendly shoe marketplace — vivid orange identity, clear categories, and a companion mobile app.
Services provided
- Brand identity
- E-commerce UI design
- Companion mobile app
Technologies
- Figma
- Salla
- Tailwind
- Mobile app concept
How Tarawud delivered
We designed and built this project with a focus on high performance and an Arabic-first user experience suited to the Saudi and wider Arab market, on a scalable, search-ready technical foundation.
Related
Explore our services, our work, or contact Tarawud.
About Tarawud
Tarawud is a Saudi digital agency helping businesses grow online, aligned with Vision 2030.
<!--tarawud-seo-end--> <!--seo-topup-start-->Why Tarawud in Jeddah?
At Tarawud we believe digital success in the Saudi market starts with understanding the local customer, their language and their buying behaviour. We deliver "Orange — Eco-friendly Shoe Marketplace" with an Arabic-first design approach, high performance and search-readiness from day one. We rely on Brand identity, E-commerce UI design, Companion mobile app, Figma, Salla to build reliable, scalable solutions that keep pace with your growth. We measure results continuously and improve based on real data rather than guesswork, providing a bilingual experience that serves your audience in Jeddah and across the Kingdom. Our goal is to turn your digital investment into measurable growth in traffic, customers and revenue, aligned with Saudi Vision 2030.
Why Tarawud in Madinah?
At Tarawud we believe digital success in the Saudi market starts with understanding the local customer, their language and their buying behaviour. We deliver "Orange — Eco-friendly Shoe Marketplace" with an Arabic-first design approach, high performance and search-readiness from day one. We rely on Brand identity, E-commerce UI design, Companion mobile app, Figma, Salla to build reliable, scalable solutions that keep pace with your growth. We measure results continuously and improve based on real data rather than guesswork, providing a bilingual experience that serves your audience in Madinah and across the Kingdom. Our goal is to turn your digital investment into measurable growth in traffic, customers and revenue, aligned with Saudi Vision 2030.
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