The challenge
Orange wanted to position around waterproof, fully eco-friendly shoes — but existing eco-stores were either dull ("green = boring") or overpriced. The opportunity: a youthful, lively brand with commercial rhythm.
The solution
- All-orange palette + a logo with a horseman silhouette (speed + strength)
- Category grid (sport, flat, sandal, men's, …)
- Aligned web + mobile experience — an orange-themed app mirrors the catalog
- Better search with EGP pricing visible on every card
The numbers
- Mobile session length +212%
- First-week conversion: 3.8% (market ~1.6%)
- App downloads: 400+ daily